Business Lessons from Elite Sport – Part Three
Champions are made when nobody is watching. I spoke with a sporting client today. We have done some great work and he has made brilliant progress since we started working together. Every so often I check in to see how things are and if progress is being made consistently. I always ask the question – [...]
Web Marketing Influence: Scarcity
In the final tenet of Robert Cialdinis Influence: The Psychology of Persuasion, he examines scarcity. Like reciprocity, commitment & consistency, social proof, liking and authority before it, scarcity has an undue influence on us due to our desire for shortcuts. We have been trained that things that are rarer have more value than things that [...]
Radio Shack reconnects with hobbyists
Radio Shack, a retailer now better known for selling wireless phones, is getting back to its hobbyist roots. The Texas-based consumer electronics retailer has launched as part of a campaign dubbed The Great Create. Read full article…
Is the New Office Going to Cost You an Arm and a Leg?
For anyone who is in the process of starting up a new small business, the thought of office equipment may be secondary with all that is needed to get things up and running. That being said, having the right office equipment in place from day one and making sure you are saving wherever possible with [...]