How to Fix Microsoft With Marketing
Microsoft’s stock price today is approximately half of what it was in late 1999. While there are many reasons for the companys stock slip, two problems stand out: mindset and marketing. The latter is caused by the former. In Microsoft’s case, the two strands are intertwined and linked together like corporate DNA. Mindset In February [...]
Company suing Apple over iPad name open to talks
SHANGHAI (AP) — The lawyer for a Chinese company suing Apple (AAPL) in China over its use of the iPad trademark indicated Tuesday that his client would be willing to discuss a settlement. Xie Xianghui, lawyer for Shenzhen Proview Technology, said that since no final decisions have been reached in various legal disputes over the [...]
6 Ways to Give Your App a Leg Up on the Competition
Spend a few minutes browsing through both the Android and Apple app stores and its easy to see the fierce competition for user attention. The number of apps has grown to more than 1 million, each vying for downloads and market share. The app development world is still very top-heavy, with a very small percentage [...]
Radio Shack reconnects with hobbyists
Radio Shack, a retailer now better known for selling wireless phones, is getting back to its hobbyist roots. The Texas-based consumer electronics retailer has launched as part of a campaign dubbed The Great Create. Read full article…