B2B Agency Gains New Business from a Narrow Niche and Social Media
This is a Fuel Lines guest post written by John Sonnhalter, CEO of a B2B ad agency located just outside of Cleveland, OH. John has led the Sonnhalter agency to be better focused for new business by “drawing the line in the sand” and actually creating a website, literature and blog that said we only serve a certain [...]
How to prepare your Business for Facebook Timeline
As Facebook Timeline rolls out for us individuals, we can’t help but think how this is going to affect company pages? While there have been no official announcements from Facebook that company pages will switch to timeline, it is surely inevitable. The redesign is not something to be taken lightly due to the drastic change [...]
Web Marketing Influence: Scarcity
In the final tenet of Robert Cialdinis Influence: The Psychology of Persuasion, he examines scarcity. Like reciprocity, commitment & consistency, social proof, liking and authority before it, scarcity has an undue influence on us due to our desire for shortcuts. We have been trained that things that are rarer have more value than things that [...]
Is the New Office Going to Cost You an Arm and a Leg?
For anyone who is in the process of starting up a new small business, the thought of office equipment may be secondary with all that is needed to get things up and running. That being said, having the right office equipment in place from day one and making sure you are saving wherever possible with [...]