The future of search: Serendipitous Search?
I was recently asked to speak at the Econsultancy FODM event, specifically on the future of search, in a section of the day that was structured as a series of seven lightening talks, all limited to seven minutes exactly.
I looked at what’s on the horizon post-2012, namely ‘Serendipitous Search’.
As any search professional knows, search engines are not often particularly forthcoming with information.
Even working for a search engine, the complex nature of the products and algorithms; combined with the obligations that come with the data protection role of data owner, mean that there are hard walls between teams which govern data access. <
Color in the Workplace
When we first started our business, we took the mantra “We’re doing business the way we want to do it.” You know, stick it to the man, no one tells us what to do, be your own boss, yadda yadda yadda. One of the first things my partner did was paint her office a bright turquoise blue. And I mean bright! But, you know what? It made her happy. The bright blue gave her energy and reflected her enthusiasm for entrepreneurship. Then we channeled all the enthusiasm and tried to create a website that was bright and friendly, yet indicated our expertise in our field.
Recently, Xerox commissioned a survey that looks at the way people print in the workplace and reactions to color in documents. The s
Telecommunications – Regional – Timing right for MVNOs in Latin America, says mobile messaging provider Jinny
Irish mobile messaging software provider Jinny believes the timing is now right for MVNOs to take off in Latin America and is ready to meet that wave with what it calls its full VAS portfolio, Jinny senior executives told BNamericas.
According to Jinny product manager Cathal O’Toole, the Latin American mobile telecoms market is now reaching 100% penetration in many countries, which is an ideal time for launching MVNOs, as traditional operators can use these virtual players to reach niche markets where they do not have the time and resources to do so on their own.
“Latin markets are reaching that point [of maturity]….
Brand advertisers beware: content sites are not always king
For most brands that buy media across the web, it’s clear that display advertising is one of the fastest-growing areas of the online ad ecosystem.
But what matters most to advertisers when choosing which websites for their ad campaigns?
Most media or brand managers will say that the bottom line is whether or not a website helps sell more product. The end goal is to move product. Period.
But the business of buying media is tricky. How do media or brand managers cut through the clutter to find those lucrative “product- moving” sites when they are bobarded by pitches from every publisher imaginable and have limited resources for testing?
To cut through the clutter, I’m proposing eight criteria by which websites can be evaluated for your brand.
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