What is a small business?
A question I get asked often by marketers and others is, “What exactly is a small business?” By that, the questioner means, “What is the size that separates a small business from a big business:”
Maketers want to know the answer to this question because they have in mind, an ideal audience for their particular product and service — and they want that to be the definition of a small business. Marketers tell me, “We’re targeting companies with less than ten employees” or “Our target customers have 50 or more employees” or “We find that companies with $3-5 million in revenues are our best target market” or “The independent contractor is our customer.”
Of course, all of these groups are small businesses. It’s a bit like trying to l
Best Screening Practices for Hiring New Employees
When you are searching for the right candidate to hire in your small business, all you usually have to consider is a 1-page resume provided by the candidate. But is that single-sided document enough to give you the big picture about your potential hire?
Usually, it is a good start, but that is all. A resume has the basic background about a candidate’s work history, but it is only a mask that the prospect hides behind. Y
Create a Referral Program to Pump Cash Into Your Business
One really good way to help increase your cash flow is to establish a referral program that leverages your customers and contacts. There are several methods you can use.
One method for generating referrals as a growth strategy for your small business is to simply tell existing clients theyll get a percent discount the next time they use your service if they refer a friend.
Thats how one small business owner has consistently grown her business. She says, Its almost guaranteed that my existing clients will continue to do business with me so they can cash in on their reward.
Use Only Reliable Document Generation Software
In the field of document generation on offices like your office, it is highly recommended that you should use only the one that is reliable and can meet the output services your office needs.
Im jazzed about – of all things – reporting software. (And yeah, friends say I need to get out of the basement more.) Because at my last company, we used the market leader in reporting and business intelligence. It sucked. It was tedious and really hard (individually formatted fields?! cmon) and I kept getting interrupted by coworkers with question after question after question.
Big thanks to Santosh, my new boss who gave me the power to try out and ultimately choose reporting and document generation software for our company. The