Small Business of the Day: Barefoot Bath and Body
Small Business of the Day: Barefoot Bath and Body Who: Deanna Crowe, 43, @barefootbath When: February 2008 How: Crowe had been working as an assistant manager in retail sales when she became a mother for the first time. Feeling that working out of the home no longer suited her, she left work to become a [...]
Expand Your Small Business By Narrowing Your Target Market
Small business owners hear a lot about the “target market,” but for good reason. Business owners need a profile of their customers in order to make the most effective marketing decisions. However, many small business owners fail to effectively narrow their target, market which could have long-term negative effects on their business. A common misconception [...]
Need help with a small business challenge? Find it at a nearby college
Across the U.S. — indeed, around the world — universities are responding to a wave of students who want careers as entrepreneurs and small business owners. Over 110 university programs focused on such entrepreneurship, small business and family business education and training are now featured in the SmallBusiness.com University Entrepreneurship Programs Hub. Each entry features [...]
What is a small business?
A question I get asked often by marketers and others is, “What exactly is a small business?” By that, the questioner means, “What is the size that separates a small business from a big business:” Maketers want to know the answer to this question because they have in mind, an ideal audience for their particular [...]